FUJIFILM India Launches Nationwide Breast Cancer Screening Drive

The breast cancer screening program utilises various tools for effectiveness, including video education and informative materials such as flyers and brochures for improved information retention.

FUJIFILM India has launched a breast cancer screening campaign titled "Find It Early, Fight it Early" in collaboration with 35 advanced diagnostic centres equipped with digital mammography technology called Amulet.

The initiative is slated to expand to 19 cities across India, with the primary objective of providing cost-free breast cancer diagnosis to over 90,000 women annually, thereby ensuring access to healthcare for all.

The campaign is primarily aimed at women between 30 and 65 years, residing in urban slums and lower-income communities, who may be displaying physical symptoms associated with breast cancer.

With the "Find It Early, Fight It Early On-Ground Campaign", FUJIFILM India aims to promote the significance of early detection and regular screening for lifestyle-related diseases. Earlier this year, the company took a step in this mission by releasing a promotional video featuring Sonali Bendre, the company’s brand ambassador for breast cancer screening advocacy.

Now, as part of this on-ground activity, FUJIFILM India aims to reach women from all walks of life, particularly those in economically weaker sections of society, in an effort to make technology and healthcare more inclusive and contribute to society in meaningful ways.

Sharing thoughts on the same, Koji Wada, the managing director of FUJIFILM India, said, "The 'Find It Early, Fight It Early On-Ground Campaign' is an effort of FUJIFILM India to propagate the importance of early detection and periodic screening of lifestyle diseases. Now as an on-ground activity, we aim to further reach women from all walks of life, especially in the economically weaker section of society, so that we can make the technology and its reach more inclusive and contribute to society in little ways that we can."

The breast cancer screening program utilises a range of tools and resources to ensure its effectiveness. These include video education sessions through projectors, informative materials such as flyers and brochures for better information retention, and an electronic screening app for data collection and diagnosis recording.

Moreover, a Learning Management System is being implemented to facilitate staff training and electronic counselling and to provide follow-up services for patients who are identified with potential breast cancer concerns.

Chander Shekhar Sibal, head of the department and vice president of Healthcare Business at FUJIFILM India, said, "Starting today, every step we take will be in the direction to make this activation successful– where success means propelling the importance of early detection, persuading women to step up, get screened, Find It Early, and Fight It Early."

FUJIFILM India, in the month of September, expanded its installation base, placing 125 AMULET Innovality digital mammography machines throughout India. This move aligns with the company's aim to raise awareness about early breast cancer detection and equipping healthcare professionals with advanced technologies for effective care.

Fujifilm India has been actively contributing to the growth of digital healthcare in the country. Previously, in July, the company launched an AI-powered Cancer Screening Health Centre, NURA Health Center in Gurugram, offering screenings for lifestyle disorders.