Written by : Aishwarya Sarthe
June 12, 2023
CLIRNET, a digital healthcare platform, has recently introduced DocTube, an innovative public health content platform with a focus on video-based content. The platform aims to provide reliable medical information to the citizens of India, contributing to improved patient health outcomes. Through a virtual launch event, DocTube was introduced as India's largest collection of multi-lingual healthcare information created "By Doctors, For People," catering to the diverse demographics and linguistic needs of the Indian population.
With a repository of over 10,000 medical videos developed by more than 3,000 verified doctors, DocTube covers a wide range of therapeutic medical conditions. Currently, over 80% of the videos are available in Indian vernacular languages, reflecting the platform's commitment to inclusivity and addressing the linguistic diversity across the country. CLIRNET has ambitious plans to expand the video library to over 50,000 videos by the next year, encompassing all major regions and languages in India.
At the virtual launch event, Dr. Devi Shetty, a renowned cardiologist and Chairman of Narayana Health, inaugurated DocTube as the Guest of Honour. Dr. Shetty emphasized the significance of dissociating healthcare from affluence, advocating for accessible and affordable healthcare for all. He acknowledged the critical role platforms like DocTube play in combating misinformation and promoting accurate medical knowledge. By providing reliable information directly from qualified doctors, DocTube empowers individuals to make informed decisions about their health.
Expressing his enthusiasm for the virtual launch, Mr. Saurav Kasera, Co-founder of CLIRNET, described DocTube as a groundbreaking addition to the Indian healthcare landscape. The platform's primary objective is to bridge the gap between doctors and patients, enabling verified doctors to share authentic medical knowledge directly with the public. The core philosophy of "By Doctors, For People'' underscores CLIRNET's commitment to promoting transparent and trustworthy healthcare information.
DocTube encompasses a wide range of health-related topics, including treatment options, medical procedures, lifestyle changes, and technological advancements in the field. By providing content in patients' preferred languages, the platform ensures accessibility for all, irrespective of regional diversity.
With the proliferation of misinformation on the internet, the need for a reliable and comprehensive healthcare information platform like DocTube has become more significant than ever. By centralizing verified medical content, the platform serves as a trustworthy resource for patients seeking accurate information. Moreover, by leveraging the power of videos, DocTube enhances the accessibility and engagement of medical information, catering to different learning preferences and demographics.
The launch of DocTube reflects CLIRNET's commitment to leveraging technology to improve healthcare outcomes in India. As a digital healthcare platform, CLIRNET has been at the forefront of transforming the healthcare landscape by providing innovative solutions that bridge gaps between healthcare providers and patients. The introduction of DocTube adds another valuable tool to their repertoire, further establishing their position as a leader in the healthcare technology space.
CLIRNET's launch of DocTube is a significant development in Indian healthcare. By providing a video-first, multilingual platform with reliable medical content, DocTube aims to empower individuals with accurate information to make informed decisions about their health. With its vast repository of videos created by verified doctors, the platform seeks to bridge the gap between doctors and patients, catering to the diverse linguistic needs of the Indian population. DocTube has the potential to positively impact public health outcomes in India and serve as a model for similar initiatives globally.
The College of Healthcare Information Management Executives (CHIME) is an executive organization dedicated to serving senior digital health leaders. CHIME includes more than 5,000 members in 56 countries and two US territories and partners with over 150 healthcare IT businesses and professional services firms. CHIME enables its members and business partners to collaborate, exchange ideas, develop professionally and advocate the effective use of information management to improve the health and care throughout the communities they serve. CHIME's members are chief information officers (CIOs), chief medical information officers (CMIOs), chief nursing information officers (CNIOs), chief innovation officers (CIOs), chief digital officers (CDOs), and other senior healthcare leaders. The CHIME India Chapter became the first international chapter outside North America in 2016 and is now a community of over 70+ members in India. For more information, please visit www.chimecentral.org